Why Facebook, YouTube and even Tinder are launching ‘lite’ apps
Facebook, YouTube, TikTok, Twitter and even LinkedIn have pushed out “lite” versions — smaller and simpler iterations of their platforms — and that has everything to do with emerging markets, analysts say. Last month, Spotify Lite officially launched in 36 markets, while Tinder has announced plans to launch its own “lite” app. With around 6.5 […]