We live in a quick-paced world. Everything around is increasingly intense, distinctive and dynamic. Videos are ending up progressively inserted in the public eye. It is a part of many people’s regular day to day life. Video content have turned out to be crucial in the present media industry.
Regardless of whether it’s news, commercials or TV dramas Video is an indispensable piece of worldwide media. To an ever-increasing extent, Video is on the ascent, with more than 50% of people watching the videos on their smartphones, not through their personal computers.
Utilizing video marketing is important in any promoting system to build up your business and make brand awareness. Pretty much every effective business is embracing video marketing which is changing the customer engagement.
There are a couple of reasons why your audiences like the Video most. For one, it conveys information effectively, easily, they’re engaging, and fast to process. They’re additionally visible in a hurry as much needed for instance they can be viewed on the train, bus, or even on a mid-day break.
Video can be inspiring, motivative, informative or educational. This connecting with nature of video makes the ‘delight’ factor: everyone simply loves watching the video.
1) Define Your Marketing Goals:
Define your marketing goals. What do you want to achieve with your videos? Is it boosting sales, or creating awareness? Many marketers are looking for a high return on investment (ROI) for their clients. That’s why you need to define the goal of the messages that you want to spare before starting to develop your video content.
2) Know Your Audience
The second important step is to create your content for your video marketing strategy. You need to create a story that will draw the attention of your viewers. It’s nice that wrap your message in a visually appealing story. But first, you need to find out what kind of content suits your video. So you need to figure out your target audience persona.
Visualize your targeted audience by: age, gender, lifestyle, hobbies, location and so on. It is important to have the right buyer persona in mind while developing your content marketing strategy. Your audience will also shape and ultimately define the tone of your brand. Once you have answered questions and you’ve developed a final profile, set that profile as a standard to evaluate all your strategic planning against.
3) Remember First Impressions
As we heard it many times before that “first impressions last!”.
Research has shown that one-fifth of viewers skip a video within the first ten seconds! It’s important to hook the viewer within the first ten seconds through a solid, unique and engaging introduction. So the viewer stays tuned in for the rest of your video message.
4) Use A Strong Video Title
It’s important to have a catchy title for your video. The title helps to create a sense of anticipation to watch it. If your video name isn’t catchy, no one will click ‘play’. If you want to engage the viewer, make the video title attractive so the audience clicks to play it.
5) ‘Show, Don’t Tell’
Don’t talk about the product too much. Focus on the mission by telling the story. The biggest secret of storytelling is: ‘show, don’t tell’. Give your viewers more than they expect. This will help to make your loyal audience.
6) Plan Your Video Flow
Once you are done with your content and video outline ready, you can look at video content scheduling needs. Make market research about where and when to publish that video. It also needs to look at how many videos per week or per month you will have to make.
7) Produce the Video
Now it’s time for the production of the video making. As working in a team, you would need to split up the roles and divide tasks among the team members. Important tasks include:
Scriptwriting or interview questions
Lighting and sound
Location and setting Editing
Renderforest assists with creating some really strong video marketing content quickly and affordably whether you need product promos, company overviews and more.
8) Choose Your Video Channels
Once the video making completed, you have to decide on which ‘channels’ you want to publish. Social media like Facebook, Instagram, Twitter are very popular platforms.
Publishing videos on YouTube, Facebook or Vimeo are all highly recommended.
9) Harness The Power Of Music
Music is key to a strong and inspiring video. Music creates an emotional relationship with the viewer. It helps to create a stronger bond with the brand. While choosing the music for video make sure your song “directly supports the vibe of the video”. Use some catchy, toe-tapping tunes to craft your video.
10) Make Videos Smartphone Friendly
There will be 6.1 billion smartphone users globally, by 2020. These numbers will let you know how important to make your video marketing strategy mobile phone friendly. Many people have access to the internet and love using smartphones to watch videos while surfing social media accounts.
11) SEO-Optimise Your Video
Wrapping up words:
The video must be part of your exciting marketing strategy. It is a non-negotiable, a no brainer- you’d be crazy to ignore it, but you’ll be delighted to discover it! Using good promotional videos is super important for any business development and creates outstanding returns on your investment.
As a business brand, you need to create a long-lasting relationship with your audience. The more intense your video marketing plan is, the more likely it will build a loyal audience and who will soon become loyal customers!