In today’s digital age where every brand features a Facebook page by default and an Instagram account by extension, it is often difficult to form your audience’s desire they’re a part of your journey. Instead, you would possibly find yourself trying too hard to stay up with the trends and posting content supported assumptions which can eventually cause more unfollows than new followers.
Don’t get me wrong, Social Media may be a serious business but, if you would like to be perceived as an authentic brand, you would like to set free a touch and resonate together with your audience. This way, you’ll connect with them and leave an enduring impression rather than just talking about your products/services all the time.
There are some ways during which your brand are often more Social on Social Media:
BTS stands for Behind The Scenes. Brands often underestimate the facility of BTS content. it’s a singular opportunity to point out your customers (and prospective customers) what actually happens once they aren’t looking. does one have a well-liked dish at your restaurant? Show the audience how it’s made in snippets or mini clips.
This way, the audience will feel that they’re a neighborhood of your journey and can be more inclined to go to your restaurant again (or try it for the primary time.
2. Relatable Content
Do you know why meme pages and certain web series accounts have a really loyal following? – Relatable Content.
The audience can totally relate to their content. they could even get the sensation of reminder because they could are within the very same situation in their lives. this sort of content helps these brands to make a reference to the audience.
If you often post super relatable content, the audience will eagerly await your next post and seamlessly engage with it.
As per statistics, more than 45% of consumers everywhere the world are reaching bent brands on Social Media once they have a problem with the service/product. it’s crucial how you handle such complaints. If you switch a blind eye, you lose the customer forever and to not mention the immense negative word of mouth which will follow.
Also, the authenticity of the brand drops when customer complaints/reviews are left unanswered. Instead, make sure that you respond quickly to the customer and draft a customized message rather than the regular script. This way, the customer is assured that you simply care which the difficulty are going to be resolved.
4. Repost Repost Repost
This can’t be stressed enough. Actual customers using your product, uploading it on their Social Media accounts then tagging you – is gold.
Hence, whenever possible, repost these pictures, compliment them, and if your budget allows, share a reduction coupon with them to buy again with you.
You can hit two birds with one stone with this strategy. you’ll get a returning customer and more customers are going to be encouraged to share their pictures with you
Fusion technologies is one of the best agency for Social Media marketing in Nagpur.