Today, our society is driven by digital technology. The impact is such that there are places in the world where the residents may not have clean water, but they own smartphones. Another incredible influence on people’s lives, nowadays, is digital marketing. It affects people’s interactions, work, purchases, and habits.
Digital marketing, has had a profound impact on the traditional ways of marketing.
Digital marketing companies should have a firm grasp on the utilisation of the digital universe which will maximise a brand’s impact and it’s brand awareness. The digital marketing world is a gateway for potential customers to feel like a part of the brand. It offers the opportunity to feel connected with the business as clients see the content from the brand regularly. This entices potential customers to try out the products and services that they earlier, wouldn’t have known about.
There are about 3 billion people across the globe, who use social networking sites every day. In a study conducted by a marketing firm, it was found that people are more likely to follow brands than celebrities, on social media. On the picture-sharing site, Instagram, around 80 per cent of the users follow at least one brand.
Therefore, it’s clearly high time that digital media is utilised to boost a brand’s image along with other activities that are beneficial to the business.
Here are some benefits of the digital media and its impact on the businesses that avail it:
Increase in Brand Awareness
Today, more than half of the world’s populace uses social media platforms. It makes social media the natural place to connect with highly targeted potential buyers. This can increase the brand awareness that your brand deserves.
About 60 per cent of Instagram users have said that they have come across new products on this social media networking site. It means that the customers do not just connect with brands that they already know about but also, with the new ones that they discover on social media platforms.
Generation of Leads
Digital media is a low-commitment way for new customers to show an interest in a business and its products. Getting leads is a very important advantage social media brings to any business. They are a sign that customers are interested in the brand and its products.
Boost in Sales
You can sell anything on social media. A great digital marketing strategy can bring in good business and opportunities for a brand. The number of people who use social media is on the rise and social sales tools continue to evolve. This will make social media networks increasingly important for ecommerce and product search
Your content gets exposed to new audiences when people start liking, sharing and commenting on your posts. The next step in this concept is ‘going viral’. Once your content is shared in a network and the network follows suit, your content starts to spread across the entire internet, gets thousands or millions of shares.
Such an exposure is beneficial because all the likes,shares and comments reflect an existing connection with your business. If a person sees that an article has been liked by a friend, he/she is likely to check out what is being said, even if they’ve never heard of the company before. In a world that produces content more than anybody can consume, a social share by a friend works like a pre-screening.
Getting viral isn’t easy but without social media it would be impossible!
Engage Customers and Audience
Social media platforms are an opportunity for brands to directly interact with customers and vice versa. Traditional media was a one way street when it came to communication, social media allows for a dialogue between the brand and its audience. So, if you want your followers to be engaged, you need to be engaged yourself. It is essential to stay active and answer the comments and questions on the brand’s social media posts in an appropriate and professional manner.